Utopia IB Business Management Case Study May 2017

John sets up a holiday villa business on a Pacific Island. He also develops a locally sourced coffee business, with a coffee shop in a main tourist destination. He’s keen on a socially responsible business model. Both businesses grow and he invites his twins, son and daughter, to help with the coffee business.

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The Syllabus

The IB business management syllabus is an extensive course which even covers some material that is traditionally taught in the first year of undergraduate business degrees. Find out more about the IB business management syllabus here.

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"It was helpful to have had an introductory chat and discussion of aims with me (mother) present so that the first lesson was not inhibited by shyness. Dan encouraged my daughter to think and find solutions herself, rather than supplying her with answers. He helped her develop her real life example in its theoretical context and his suggestions and feedback (with reference to the IB criteria) allowed her to come to write an essay that she was pleased with."

Mother of IB Business Management student . Wednesday, 31st May, 2017

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